About two years ago, one of my very close friends, Laura, told me about a company called Beautycounter. She told me that many of the personal care products that I was using had never been tested for safety on human health. She shared an info graphic with me that was really alarming, as I was pregnant at the time. It said that newborn cord blood was tested and showed over 200 toxins present in cord blood at the time of birth. This was especially disturbing to me as I was pregnant with my son, John at the time. I was appalled and started doing research.


I soon discovered that the last law that was passed to regulate the beauty industry was passed in 1938. The bill that governs the entire $62 billion beauty industry is 1.5 pages long. Think about that in context to say, the Affordable Care Act (2,300 pages!!). Things that regulate our health should be long and comprehensive; they should protect us!

Cue Beautycounter. Their mission is to get safer products into the hands of everyone. They are a B Corp, one of 2,100 B Corps in the world…the entire world! That’s a really prestigious label. Individually, B Corps meet the highest standards of verified social and environmental performance, public transparency, and legal accountability, and aspire to use the power of markets to solve social and environmental problems. This is what makes them so different: they put the environment and people ahead of profits.

There are 1400 chemicals banned or restricted from personal care products in the European Union. The U.S. bans only 30. In the absence of meaningful cosmetics regulation in our country, Beautycounter has taken it upon themselves to create a unique and stringent set of standards that consider consumers’ long-term health. They source their ingredients based on performance, safety, and cost and favor organic and natural ingredients, and non-GMO raw materials whenever possible. Beautycounter formulates and manufactures their products in the U.S. Their Never List is a group of toxic chemicals whose harmful effects are beyond debate. The Beautycounter ingredient selection process is unlike any other in the industry: each ingredient is evaluated for health, safety, and performance before it is considered for formulation. They don’t keep secrets.

The Choices We Make Today Matter Tomorrow: Beautycounter chooses product packaging based on performance, safety, recyclability, and cost, and sources materials made in the U.S. whenever possible; in fact, over 90% of their products are manufactured in the US with over 50% manufactured in California. They are exploring the use of glass and bio-based plastics, but in the meantime favor plastics that are not known to leach toxic chemicals, and those with high post-consumer recycled content and which are recyclable in most communities. Secondary packaging is kept to a minimum and they use recycled and FSC-certified paper for packaging and shipping materials.

Stronger Together: Beautycounter is proud to call Environmental Working Group (EWG), The Campaign for Safe Cosmetics, and Healthy Child Healthy World their trusted nonprofits. When someone joins Beautycounter’s mission, every Beautycounter Member and Consultant has the option to donate $10 to one of these organizations. In addition to being part of the B Corp community, Beautycounter is also a member of the American Sustainable Business Council, the Biz-NGO Working Group, the Direct Selling Association, and the Safe Cosmetics Business Network.

Offsetting Carbon Emissions: Beautycounter is a CarbonFree partner of They offset their carbon footprint from the office energy and paper use, travel, manufacturing, and shipping. Beautycounter is an environmentally conscious office and as the company grows, they pledge to always look for ways to keep our environmental footprint small.

These are just some of the amazing reasons why I chose to join Beautycounter. If you’re interested in getting more information about Beautycounter comment below. If you want to join me on this mission, click here!


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